The best e-marketing sites constant contact

What Is Email Marketing?

Anytime a company sends out an email, aside from order confirmations and
direct responses to customer questions, it could be considered a form of email
marketing. Email marketing is one segment of internet marketing, which
encompasses online marketing via websites, social media, blogs, and more.
Email marketing can include newsletters with updates on the company, or
promotions of sales and exclusive deals for subscribers. Marketing emails may
also seek to share a general message on the company’s behalf, such as in the
wake of a natural disaster or company scandal.
At its best, email marketing allows businesses to keep their customers informed
and tailor their marketing messages to their audience. At its worst, this kind of
marketing can drive customers away with persistently annoying spam emails.

Anytime a company sends out an email, aside from order confirmations and
direct responses to customer questions, it could be considered a form of email
marketing. Email marketing is one segment of internet marketing, which
encompasses online marketing via websites, social media, blogs, and more.
Email marketing can include newsletters with updates on the company, or
promotions of sales and exclusive deals for subscribers. Marketing emails may
also seek to share a general message on the company’s behalf, such as in the
wake of a natural disaster or company scandal.
At its best, email marketing allows businesses to keep their customers informed
and tailor their marketing messages to their audience. At its worst, this kind of
marketing can drive customers away with persistently annoying spam emails.

Email marketing is the act of sending a commercial message, typically to a group of
people, using email. In its broadest sense, every email sent to a potential or
current customer could be considered email marketing. It involves using email to
send advertisements, request business, or solicit sales or donations. Email
marketing strategies commonly seek to achieve one or more of three primary
objectives, to build loyalty, trust, or brand awareness. The term usually refers to
sending email messages with the purpose of enhancing a merchant’s relationship
with current or previous customers, encouraging customer loyalty and repeat
business, acquiring new customers or convincing current customers to purchase
something immediately, and sharing third-party ads.

Email marketing is a form of direct marketing that uses email to promote your
business’s products or services. It can help make your customers aware of your

latest items or offers. It can also play a pivotal role in teaching folks about your
brand or keeping them engaged between purchases.
And in the internet age the Email Marketing is so important to use because all
people now use internet is their whole live, use it for delivery or work or enjoy so
use email marketing is a Revolution in marketing and business
and From order confirmations to newsletters, emails are an essential aspect of the growth
and management of your business.
Email marketing is about informing, persuading, and winning the loyalty of a contact
base that’s interested in your product or services.
Marketing emails contain a specific call-to-action destined to generate sales or bring
traffic to specific pages of your site. It’s also a powerful tool for creating a community, as
discussed
And there is a fact the Email Marketing isn’t a new technology. In fact, it was one of
the very first means of digital communication to arrive on the scene back in 1971. But at
almost 50 years old, email marketing is more widely used today than ever before.
One of the great things about email is its accessibility.
Email lets you reach a wide range of different audiences, including those who are not
necessarily comfortable with using the internet. This makes it the most mainstream form
of marketing.

There is 2 different types of Email Marketing:

1-Promotional emails:

Promotional emails are sent as and when required, in line with the rhythm of your
business.
Newsletters present news related to your business (new milestones reached, new product
capabilities) or to highlight a product use case. It’s a way of staying in the forefront of
your contacts’ minds and inspiring them to further engage with you.
Email campaigns are more focused on sales and marketing. Typically, a campaign could
consist of 3 – 10 emails sent over several days or weeks. These kind of emails are sent
with a specific purpose in mind – be it to promote special

2-Automated emails:

Automated emails can save you a lot of time and do wonders for growing customer
relati2-Automated emails:onships.
An automated email can be as simple as a welcome email sent to a new newsletter signup
or a personalized email based on customer behavior or existing information.
What’s great about automated emails is that nobody needs to be physically present to hit
‘send’.
Sendinblue’s email automation feature lets you set up automated email in that are sent out
in response to specific ‘trigger’ event that’s pre-defined by you.
This event could be a newsletter signup, a birthday, or an abandoned cart on your
website. There are lots of email automation possibilities.
customers and leads.

but like any other thing it’s has a advantages and disadvantges

Advantages:

Email marketing is popular with companies for several reasons:
 Email marketing is significantly cheaper and faster than traditional mail,
mainly because with email, most of the cost falls on the recipient
 Businesses and organizations who send a high volume of emails can use an
ESP (email service provider) to gather information about the behavior of the
recipients. The insights provided by consumer response to email marketing
help businesses and organizations understand and make use of consumer
behavior
 Almost half of American Internet users check or send email on a typical
day,[5] with emails delivered between 1 am and 5 am local time outperforming
those sent at other times in open and click rates
 Email has become such a popular marketing tool for businesses partly
because it forces the user to take some kind of action; an email will sit in
the inbox until it’s read, deleted, or archived. But email is also one of the
most cost-effective tools available, too. In fact, a 2015 study by the U.K.-
based Direct Marketing Association (DMA) found that for every $1 spent,
email has an average return on investment (ROI) of $38.
 Email marketing can help you build a relationship with your audience while
also driving traffic to your blog, social media, or anywhere else you’d like
folks to visit. You can even segment your emails and target users by
demographic so you’re only sending people the messages they want to
see most

Disadvantages:

 As of mid-2016 email deliverability is still an issue for legitimate marketers.
According to the report, legitimate email servers averaged a delivery rate of
73% in the U.S.; six percent were filtered as spam, and 22% were missing.
This lags behind other countries: Australia delivers at 90%, Canada at 89%,
Britain at 88%, France at 84%, Germany at 80% and Brazil at 79%
 Additionally, consumers receive on average about 90 emails per day.
 Companies considering the use of an email marketing program must make
sure that their program does not violate spam laws such as the United States’
Controlling the Assault of Non-Solicited Pornography and Marketing Act
(CAN-SPAM) the European Privacy and Electronic Communications
Regulations 2003, or their Internet service provider’s acceptable use policy.
Then there is a question here… what is the best site for Email Markting?
the best Email Marketing services and software without any doubt is Constant Contact
This site is the best without compromise because its interface is easy and simple and the
way to use it is very suitable for beginners and beginners in this field
Constant Contact is the clearest winner in terms of listing management, email delivery
rate, and customer support. They also have more options for importing contacts and a
greater variety of ready-made email forms. However, Constant Contact lacks the retail
function and advanced automated properties, which may be of great interest to
professional marketers. Its price is a little higher compared to other options on the
market, but they have a 60-day trial version with a maximum of 100 contacts.
You can easily manage email lists, contacts, email templates, marketing calendar and
more
Each account gives you easy access to tracking and reporting, built-in social media
sharing tools, free photo library, menu splitting, Facebook ads integration, and efficient
e-commerce integration for Shopify stores.
Their Email Plus accounts also come with powerful features like email automation, drip
campaigns, surveys & polls, coupons, online donations, and subject line A/B testing
which helps you send targeted emails to maximize your open rate.
Constant Contact offers unmatched customer support with live chat, phone calls, email,
community support, and a vast library of helpful resources.
Aside from online training, they also offer in-person live seminars across the United
States. This allow small business owners to quickly learn the basics of email marketing
and start using it to grow their business like a pro.
For all the reasons above, we rate Constant Contact the best email marketing service for
small businesses.
Constant Contact has a 60-day free trial (no credit-card required). After that their pricing
starts as low as $20/month.
Constant Contact has two plans, Email and Email Plus, that can fit into the budgets of
most small businesses. Additionally, Constant Contact offers a 60-day free trial.
Both plans have everything you need to create professional email campaigns. With
each plan, you can send unlimited emails. Each plan comes with customizable
templates, contact management and list-building tools, pop-up forms, tracking and
reporting features, an image library and a mobile app.
The difference between the two plans is that Email Plus offers dynamic signup forms,
2GB of file storage, access for up to 10 users, email automation, event marketing,
online donations, plus surveys and coupons. Here’s more that you should know about
Constant Contact’s pricing:
 The prices for both plans are based on list size. If you prepay for six months, you
receive a 10% discount; if you prepay for 12 months, you get a 15% discount.
Additional discounts are available for nonprofits. Special plans are available for
franchises and associations.
 Prices for the Email plan start at $20 per month for up to 500 subscribers and
$65 per month for up to 5,000 contacts. The most expensive package is $335,
which supports 50,000 contacts.
 The cheapest package for the Email Plus plan starts at $45 per month, and you
can send emails up to 500 contacts. For 2,500 contacts, the cost is $70 per
month. The most expensive package is $335 for 50,000 contacts.
 If you have more than 50,000 subscribers, you need to reach out to Constant
Contact for a price quote.
 If your contact list changes from one billing cycle to the next, Constant Contact
will automatically adjust your fee.
 The 60-day free trial includes all of Constant Contact’s tools, including templates,
images, an email editor, contact management, reporting and live support. But,
you can only send emails to 100 contacts or less.
And like every thing there is an advantage and dis advantage and disadvantages

advantages:

We found a lot of positives to Constant Contract. Among the benefits that stood out
most to us include:
 Ease of use: Constant Contact is one of the easiest email marketing services to
use. Its email editor is outstanding. Even if you have never designed an email,
the editor automatically scrubs your website to find your logo, colors and social
media profiles. Once it has this information, you can easily customize templates
to create an appealing email. There are dozens of templates to pick from, and
you can save your favorite templates so you can quickly reuse it to create a new
email.
 Integrations: Constant Contact integrates with several other services, such as
Excel, Salesforce, Outlook and list-building tools. You can sync contact data
easily and so much more. Constant Contact has integrations for the software
applications that a lot of small businesses use and rely on.
 Automation: You can send automatic emails triggered by customer actions so
you have a response in place when consumers are interested in your products or
services

disadvantages:

There were a couple of potential drawbacks to be aware of. Here are some
limitations of Constant Contact.
 No free option: While Constant Contact has a 60-day free trial, many email
marketing services provide a free version of their software, often with limited
capabilities. Constant Contact does not offer a free option.
 Limited A/B testing variables: The best email marketing services let you
compare multiple variables with your A/B tests, such as different designs.
Constant Contact’s A/B testing feature only lets you change email subject lines,
which is limiting

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